Lemmings are cute but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone else is doing it. Guess what happens after a little while? The blogs die.

Blogs may be a happening thing in the world of business, but in order for them to last, they need to include relevant content, be regularly updated and satisfy a niche - which means not every business should jump in and start a blog. [ Read more… ]

What do you think?